Rowan Asher Winery (RAW WINERY)

ROWAN ASHER WINERY R.A.W Urban Winery & Hard Cidery

Pocono Mountains First Urban Winery and Hard Cidery makes Napa Style Wines and Craft Small Batch Hard Ciders. Visit our 2 Tasting Room locations in Stroudsburg close to the Pocono Resorts.

Filtering by Tag: roseto effect

The "Roseto Effect"


Living forever, everyone wants to, but no one has. But what if you could live about 8 to 10 years longer than the average American? What if it was in your blood, what if it was part of your family's history? Well for some it is...

Just recently the oldest living Roseto native, Carmen Ruggiero passed away, just a month shy of 104 years of age. We had a chance to meet him at the "Centi Anni" or 100 yr celebration of Roseto's history and he was a charming man with a great knack for humor.

There is a tiny hill town in Pennsylvania called Roseto. It was established in 1912 by a small Italian community that moved to America from Roseto Valfatore, Italy and it is part of our family's rich heritage. It's a town where everyone's related, you're always meeting another new cousin, and everyone knows everyone. 



What was amazing about this town and these people was their incredible history of longevity. They had low heart disease rates and cancer, especially among the men. Because of this they were outliving the average American in upwards of 8 to 10 years. So a 10 year study was done to figure out why. It was called the "ROSETO EFFECT".

Our heritage is in our wine.  

Our heritage is in our wine.  

Everything they ate and drank was tracked daily, and the final result was that it wasn't their gardening and homemade foods that helped them to live longer.

Everyone in town made wine, and wine is good for you right? Well, it wasn't the wine either. The answer is quite beautiful, it was the tight-knit community, that sense of well-being and love that everyone felt, that made them live longer, happier and healthier lives. You see, everyone took care of their own and their neighbor. Even the town bum who was lovingly called "mangiare e bere" or "eat and drink", I was told that he never slept on the street and never missed a meal. I wish times were still like that.

So that is why we decided to honor our family as well as the community of Roseto, Pennsylvania for their remarkable history because they knew how to live right. That is why we called our Italian red wine the "Roseto Effect".

Members of the study: my great-grandfather Domenico Finelli (bottom left) and my great great grandfather Pasqualli Finelli (center with white beard) 

Members of the study: my great-grandfather Domenico Finelli (bottom left) and my great great grandfather Pasqualli Finelli (center with white beard) 

We honor their tradition of winemaking by blending Sangiovese, Chianti, Merlot and Cabernet Sauvignon to make a beautiful Italian Red Wine just like our forefathers did, perfect for pasta Sundays.

Perhaps having a glass or more a day may make the "Roseto Effect" rub off on us too. We may never know if it will work...


...pass me the wine please... 



*to read more about the Roseto Effect, visit our "Wines" page and select "Roseto Effect"