Rowan Asher Winery (RAW WINERY)

ROWAN ASHER WINERY R.A.W Urban Winery & Hard Cidery

Pocono Mountains First Urban Winery and Hard Cidery makes Napa Style Wines and Craft Small Batch Hard Ciders. Visit our Tasting Room in Stroudsburg close to the Pocono Resorts.Hipster

OUR STORY


BOY MEETS GIRL

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THE GRASS ROOTS


He remembers his first love...   a "Misty Love" 

           BOY MEETS GIRL, THEY FALL IN LOVE, THEY MAKE WINE, THEY WIN GOLD MEDALS FOR IT... THE REST IS HISTORY.

 

IN 1994 THESE TWO MET. IN 1998 THEY WERE MARRIED AND HONEYMOONED IN SAN FRANCISCO,  NAPA VALLEY & SONOMA'S WINE COUNTRY AND THEN LATER BACKPACKING IN EUROPE AND SEEING AND TASTING SUCH DIVERSITY,  IT MADE THEM FALL IN LOVE AGAIN, WITH WINE.

FIRST THERE WAS "VALLEY VIEW CELLARS"

...IT ALL STARTED WHEN WE BEGAN MAKING WINE IN OUR ROOT CELLAR IN 1999... EVENTUALLY IN 2008 WE FINALLY HAD A WINE CELLAR IN OUR BASEMENT AND BEGAN SOURCING FINE GRAPES  AND OAK BARRELS TO MAKE OUR FAVORITE WINES... 

HERE IS MATTHEW WITH OUR FIRST WINE BARREL...

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...WE ALWAYS DREAMT ABOUT OPENING AN URBAN WINERY, AND FINALLY WE ASKED OURSELVES,

WHAT ARE WE WAITING FOR?...

...WE KEPT THINKING OF ALL OF THE REASONS WE SHOULD START THIS AMAZING ADVENTURE AND WE REALIZED THAT THE MOST IMPORTANT REASON WAS RIGHT IN FRONT OF US...

... THE NEXT GENERATION

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...oUR SONS & FUTURE WINE MAKERS, ZOAN ASHER & JUDE ROWAN, THE WINERY NAMESAKES, WORKING HANDS ON AND HARVESTING GRAPES.

WE ARE A SMALL FAMILY RUN BUSINESS AND HAVE BEEN WORKING WITH GREAT HAPPINESS THE PAST YEAR TO CREATE OUR R.A.W. WINES AND HARD CIDERS. IT REQUIRES EVERY RESOURCE WE HAVE, COMMUNITY SUPPORT, HELP FROM FAMILY AND FRIENDS AND LOTS OF LATE NIGHTS TO MAKE "THE BEST WINES IN THE POCONOS"

OUR GOAL IS TO BRING A SOURCE OF REVENUE TO THE COMMUNITY, AS WELL AS SUPPORT OUR FAVORITE PASTIME... BACKPACKING AND HIKING. WE ARE AT THE FOOTHILLS OF THE APPALACHIAN TRAIL AND HAVE BEEN SOURCING SUSTAINABLE AND REUSABLE GOODS TO CREATE OUR TASTING BAR AND DECOR. THERE IS BOUNTY ALL AROUND US WITH OUT DESTROYING OUR NATURAL RESOURCES.

We are looking to increase production and open our unique cozy tasting room and outdoor patio to share the best Wines and Hard Ciders with you.  Pennsylvania is the 4th largest apple producing state in the USA and we are supporting our local farmers by using local, PA grown apples and global & local grapes, local foraged flowers, herb and berries to create a wide array of vintages and gluten free ciders for you. We are looking into planting our own cider apple orchard on the property and use sustainable farming to grow them.

We are looking for those who share the same strong values that we do in supporting local artisan handcrafted wine makers and hard cider brewers and supporting hardworking local businesses and also by being earth friendly in their use of local re-purposed and recycled goods and reclaimed wood from old torn down barns in our area.

VISIT US AND SEE WHAT WE HAVE CREATED


COME TRY OUR AWARD WINNING WINES

OUR FAMILY WELCOMES YOU TO VISIT THE 1ST URBAN MICRO WINERY & HARD CIDERY IN THE POCONOS AND ENJOY OUR COZY ECLECTIC SPACE.

WE LOOK FORWARD TO MEETING YOU...

OUR "GRASSROOTS" LOCATION'S TASTING ROOM IS NOW CLOSED, SO VISIT OUR NEW LOCATION!!!

OUR NEW LOCATION'S TASTING ROOM HOURS

Visit our Wine Bar / Tasting Room at 616 Main St Stroudsburg, PA 18360

WED & THURS 1:00 - 8:00 pm

FRI 1:00 - 9:00 pm

SAT 12:00 - 9:00 pm

SUN 1:00 - 6:00 pm

<<< OR >>>


Visit our Winery Warehouse Tasting Room at 70 South 8th St (on the corner of Broad St and S. 8th)

(Door is on the back of the Building via Broad St)

FRI 3:00 - 8:00pm

SAT 2:00 - 7:00pm

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2020 UPDATE…

On Tuesday Aug 4th 2020 after being closed for months due to Covid 19 our small family business’s Winery Warehouse at 103 Gypsum Rd. Stroudsburg was devastated by a flash flood due to Hurricane Isaias. The mud, debris and rushing waters severely hurt our business, resulting in loss of wine, hard cider, commercial equipment and furniture. The loss was not covered by our insurance due to its external nature. This caused us financial loss, but we are fully functional at out Tasting Room at 616 Main St. Stroudsburg. We would love to meet you. We are showing our sons how to keep our chins up and pick up the pieces and work harder to survive this…

Ways to show your support:

1) The public has been buying Gift Certificates via our website in advance for both themselves and for seasonal gifts for those they love. Yes, we do ship.

2) Shop our online shop (link here) for Wines, Apparel and Vintage Finds

3) We are sharing the love by offering 10% off case sales of wine or 5% off 6-11 bottles… . (you can also mix & match) …We Ship!

4) Stop by our Tasting Room and enjoy a wine flight. We offer indoor and outdoor seating, full dinner menus, cocktails, bourbon flights and sangria.

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Thank you for supporting us…

A friend started a GoFundMe for us if you are moved to offer support, we are greatful. (Click Here)

#saveRAWwinery

View the floodwaters video on YouTube here:

https://youtu.be/NI9JbbemXkc

Fox 56 News:

https://fox56.com/news/local/residents-deal-with-storm-damage-flooding-power-outages

WNEP News:

https://wnep.com/embeds/video/523-51ce3655-8bca-4671-9e82-6c1224b7d32f/iframe?jwsource=cl



We had our grand opening OCTOBER 30TH 2015! 

and our 2nd location on Main St in Stroudsburg opened November 11th 2016!

We opened our new Winery Warehouse in Tatamy Pa April 16th 2021!

who knows were we will be next… perhaps our own property!!

WE ARE SO EXCITED THAT OUR FAMILY COULD BRING THE FIRST URBAN WINERY TO THE POCONOS!!!